SWEENEY RACING invites your company to join us in the most exciting advertising vehicle available today – SPRINT CAR RACING! Every available indicator says motorsports are on their way up in terms of fan appeal, competitors, and merchandise sales. This particular point in motorsports history reflects a distinct trend in attendance, corporate support and explosive growth! Today’s world of high-performance sprint car racing provides an effective and dramatic advertising opportunity for your company to set itself apart from your competition and place you in the forefront of America’s fastest growing sporting audience. Incorporate your company name/logo with graphics in several highly visible spots - the large wing, car body or nose wing on the sprint car -and for a polished, professional package, highlight your name on the enclosed racecar trailer. Industry statistics show about 90% of the motorists on the freeways pay special attention to advertising on the trailer of a racecar. That translates into about 250 hours of advertising as SWEENEY RACING tows up and down the West Coast for the race season.
The sprint car and enclosed trailer are best viewed as a billboard. Its value is multiplied by the total number of impressions generated throughout the racing season and that value is enormous! Exceeding 200,000 impressions.
Now position your name in front of scads of potential rabid customers in an area of surging retail growth and complete the package with a very personable driver/owner combination that “sells” for you! It’s about as close as one can get to the “perfect” advertising program. Race fans have proven to be extremely loyal to sponsors products and brands. Even though they may not know the driver’s name; they will remember the racecar – “the STP car,” or “the Pennzoil car,” or “the Quaker State car” – and through that recognition, consumers tend to choose these products and brands when they shop.
DOLLAR FOR DOLLAR, THERE IS SIMPLY NO BETTER PROMOTIONAL VALUE AVAILABLE THAN IN MOTORSPORTS SPONSORSHIP!
ACCORDING TO ADWEEK, THE INDUSTRY RULE OF THUMB IS EVERY $100 SPENT ON SPONSORING A SPORTS EVENT WILL MAKE THE SAME IMPRESSION ON THE PUBLIC AS $1000 OF CONVENTIONAL ADVERTISING! RACING SELLS FOR A VERY GOOD REASON – PEOPLE SPEND THEIR HARD EARNED $ ON SPORTS EVENTS BECAUSE SPORTS EVENTS ENTERTAIN AND EXCITE THEM. SPRINT CAR RACING ISOLATES AN ATTRACTIVE SEGMENT OF THE POPULATION AND THRILLS IT TO NO END.
THE PUBLIC CAN SEE JUST WHO MAKES THIS EXCITEMENT POSSIBLE AND IT’S THE COMPANIES’ WHO’S NAMES ARE PLASTERED ALL OVER THE RACE CARS AND TRAILERS! A PROVEN METHOD AND THE RIGHT CHOICE!
Excerpts from the J. Walter Thompson agency state:
"The public sees firms involved in motorsports as large companies, growing companies, companies with their best years ahead of them."
"Motorsports sponsorship is fast becoming a primary marketing vehicle for many influential companies."
"The electrifying and exciting atmosphere of motorsports is unparalleled by any other sporting event and provides unlimited & internal promotion."
"Auto racing, because of it’s dynamic image, lends itself to being a remarkable form of image and sales promotion."
Mortorsports sponsorship is conclusively one of the best advertising values available. But it is MUCH MORE THAN THAT! The fact is, racing does something special to people.
The thousands of race fans that buy the grandstand tickets know it, and the scores of aggressive companies who provide sponsorships to the race teams and give those fans something to look forward to on race day know it as well!
The SWEENEY RACING Sprint Car Team invites your sponsorship for the current season and looks forward to building a relationship between your company and all your potential customers.
Our Marketing plan is simply to help those who help us. We have made it our goal to support all of our sponsors by handing out promotional flyers, helping promote their products and getting our car seen as much as possible. For more information on sponsorships please contact SWEENEY RACING.
